Hootchie Mama was created by Sarah Howarth who was previously sewing under the name Handmade by Sarah Howarth.

Sarah lives and works in West Cornwall having given up a successful career in London to have children with her husband. The move has enabled Sarah to get back to her sewing machine on a daily basis while being at home for her children - from whom she takes lots of inspiration. And they are a captive audience for her to test her children's range on!

Although not from a design or textiles background, Sarah has always had a passion for crafts and in particular fabric. This love turned her hobby into her business and after some encouragement from local crafters, Sarah started selling her accessories at local craft markets in Cornwall. 

After a major re-branding exercise with help from the ladies at Shabby Cow (www.shabbycow.com), Sarah went from homely Handmade to Hootchie Mama! Hootchie Mama now operates from it's own workshop in Redruth where oilcloth and retro design fabrics are available by the metre - Unit 1, 10 Chapel Street, Redruth, TR15 2DB

Hootchie Mama products can now be found at the following shops & online companies:

Space, Penzance

The Old Dairy, Penzance

Portmellon Trading, Mevagissy

Emma's Home, Truro

Emma's Home, Fowey

Birds of a Feather, St. Ives

Fabulous Kids, St. Ives

Jangles, Charlestown

Country Tails, Wedmore, Somerset

Cornish Magpie (www.cornishmagpie.co.uk)

Pretty Useful (www.prettyuseful.co.uk) 

Redhouse, Totnes, Devon

Studio Four Seven, Redruth

It's a Wrap Cornwall

Here and Now Gallery, Falmouth